25th Annual Performance Racing Industry Show, Orlando FL, December 2012
Winning The eRace
On Wednesday I attended Winning The eRace, a free all-day seminar to help performance businesses better understand and implement social media, Internet advertising, eNewsletters, Google keywords, and online commerce. I was impressed by the caliber of companies that spoke, including Google, eBay Motors, Constant Contact, and others.
PRI's John Kilroy delivers opening words at the seminar Lee Krefman from Google discussed the various marketing options on the search giant
Mike Loader of Royal Support Services discussing Constant Contact email marketing Matt Petka and Bud Hodge of Proline Racing Engines talked about proper website design
Kris Fulton of Trinet Internet Solutions gave her insight into website design, internet marketing consulting, webcasting services and TV app development services. Camee Edelbrock of Schiefer Media talked about public relations and social media
Facebook was a hot topic at Winning The eRace The closing panel spoke about the challenge of managing brand messaging and reputation on Internet forums
Opening Breakfast including Wind Tunnel with Dave Despain featuring John Force
Thursday is the day the exhibit halls open for business, and PRI kicked off the day in grand style with the Wind Tunnel with Dave Despain featuring John Force Opening Breakfast.
This was no small affair, this was big! Thousands of PRI attendees and exhibitors came out for an entertaining kick-off breakfast.
PRI's Meredith Kaplan Burns. She's the Managing Editor of Performance Racing Industry magazine.
Look at how big this room is, and it was packed!
The breakfast even included a performance by the incredible a capella group Voice Play. See their website HERE.
A reciting of the Pledge Of Allegiance
Opening remarks by John Kilroy
Dave Despain's first guest was SpeedTV's Robin Miller. He pretty much tells it like it is; he was a lot of fun. Next up was The Champ. Despite Dave's best intentions, Force could not contain himself to sitting behind the desk. He was all over the stage, having a great time.
John Force in under 5 minutes! Sorry it's shaky; it was shot at full zoom from across the room.
John spending time after the breakfast to meet and greet fans.
Well there you have it, racers. We hope you enjoyed our Dragtime News On Location coverage of the 25th Annual Performance Racing Industry Show. If you're involved in the racing business, you should absolutely put Indy on your schedule for the 26th Annual PRI Show in 2013. Until then, good luck at the track.

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Photos and videos: The Dragtime News & Stephanie Youngman